diff --git a/.app_env b/.app_env
index b0154d45..8c86872f 100644
--- a/.app_env
+++ b/.app_env
@@ -1,4 +1,4 @@
-REGISTRY=azimuth
+REGISTRY=servicenowdocker
 BACKEND_VERSION=latest
 FRONTEND_VERSION=latest
 DEVICE=cpu
diff --git a/CHANGELOG.md b/CHANGELOG.md
index b50a6ebe..00e9d26a 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -16,6 +16,7 @@ adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
 - added "Without Postprocessing" feature to enable/disable post processing feature on the data
 
 ### Changed
+- Renamed our docker images to use `servicenowdocker` registry on Docker Hub.
 
 ### Deprecated/Breaking Changes
 
diff --git a/Makefile b/Makefile
index 10d96c10..758b5431 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,4 @@
-REGISTRY = azimuth
+REGISTRY = servicenowdocker
 IMAGE = azimuth
 TAG = latest
 DEVICE = cpu
@@ -31,14 +31,14 @@ build_be:
 	docker build \
 		--build-arg DEVICE=$(DEVICE) \
 		--build-arg STAGE=$(STAGE) \
-		-t $(REGISTRY)/$(IMAGE)_$(DEVICE):$(TAG)$(TAG_EXT) \
+		-t $(REGISTRY)/$(IMAGE):$(TAG)_$(DEVICE)$(TAG_EXT) \
 		.
 
 .PHONY: build_fe
 build_fe:
 	docker build \
 		--target $(STAGE) \
-		-t $(REGISTRY)/$(IMAGE)_app:$(TAG)$(TAG_EXT) \
+		-t $(REGISTRY)/$(IMAGE)-app:$(TAG)$(TAG_EXT) \
 		webapp/.
 
 .PHONY: compose
@@ -47,3 +47,8 @@ compose: build launch
 .PHONY: launch
 launch:
 	docker-compose -f docker-compose.yml $(COMPOSE_EXT) --env-file $(ENV_FILE) up
+
+.PHONY: push
+push:
+	docker push $(REGISTRY)/$(IMAGE):$(TAG)_$(DEVICE)$(TAG_EXT)
+	docker push $(REGISTRY)/$(IMAGE)-app:$(TAG)$(TAG_EXT)
diff --git a/docker-compose.yml b/docker-compose.yml
index f1c105c6..470ce50e 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -1,7 +1,7 @@
 version: "3.9"
 services:
   backend:
-    image: ${REGISTRY}/azimuth_${DEVICE}:${BACKEND_VERSION}
+    image: ${REGISTRY}/azimuth:${BACKEND_VERSION}_${DEVICE}
     environment:
       - "CFG_PATH=${CFG_PATH}"
       - "SENTENCE_TRANSFORMERS_HOME=/azimuth_shr/sentence_transformers"
@@ -20,7 +20,7 @@ services:
     extra_hosts:
       - "host.docker.internal:host-gateway"
   web:
-    image: "${REGISTRY}/azimuth_app:${FRONTEND_VERSION}"
+    image: "${REGISTRY}/azimuth-app:${FRONTEND_VERSION}"
     command:
       - node
       - ./server.js
diff --git a/docs/Makefile b/docs/Makefile
index a13f0b65..a3857699 100644
--- a/docs/Makefile
+++ b/docs/Makefile
@@ -1,6 +1,6 @@
 # Minimal makefile for Sphinx documentation
 #
-REGISTRY = azimuth
+REGISTRY = servicenowdocker
 IMAGE = azimuth_docs
 
 # Put it first so that "make" without argument is like "make help".
diff --git a/makefiles/Makefile.test b/makefiles/Makefile.test
index 904e4467..fe6c74be 100644
--- a/makefiles/Makefile.test
+++ b/makefiles/Makefile.test
@@ -57,10 +57,10 @@ check-changes:
 
 .PHONY: image.testbackend
 image.testbackend:
-	docker run --rm -t $(REGISTRY)/$(IMAGE)_$(DEVICE):$(TAG)$(TAG_EXT) make test
+	docker run --rm -t $(REGISTRY)/$(IMAGE):$(TAG)_$(DEVICE)$(TAG_EXT) make test
 
 .PHONY: image.testfrontend
 image.testfrontend:
 	docker run --rm \
-		-t ${REGISTRY}/azimuth_app:$(TAG)$(TAG_EXT) \
+		-t ${REGISTRY}/azimuth-app:$(TAG)$(TAG_EXT) \
 		make test