diff --git a/src/main/java/com/ethlo/jsons2xsd/Config.java b/src/main/java/com/ethlo/jsons2xsd/Config.java
index 38a68e2..bb504cd 100644
--- a/src/main/java/com/ethlo/jsons2xsd/Config.java
+++ b/src/main/java/com/ethlo/jsons2xsd/Config.java
@@ -28,6 +28,7 @@
 
 import java.util.HashMap;
 import java.util.Map;
+import java.util.function.Function;
 
 public class Config
 {
@@ -40,6 +41,8 @@ public class Config
     private final boolean validateXsdSchema;
     private final Map<String, String> typeMapping;
     private final boolean ignoreUnknownFormats;
+    private final String rootElement;
+    private final Function<String,String> itemNameMapper;
 
     public boolean isAttributesQualified()
     {
@@ -68,7 +71,7 @@ public String getNsAlias()
 
     public boolean isCreateRootElement()
     {
-        return createRootElement;
+        return createRootElement || rootElement != null;
     }
 
     public boolean isValidateXsdSchema()
@@ -86,6 +89,14 @@ public boolean isIgnoreUnknownFormats()
         return ignoreUnknownFormats;
     }
 
+    public String getRootElement() {
+        return rootElement != null ? rootElement : name;
+    }
+
+    public Function<String,String> getItemNameMapper() {
+        return itemNameMapper;
+    }
+
     public String getType(String type, String format)
     {
         final String key = (type + (format != null ? ("|" + format) : "")).toLowerCase();
@@ -103,6 +114,8 @@ public static class Builder
         private boolean validateXsdSchema = true;
         private final Map<String, String> typeMapping = new HashMap<>();
         private boolean ignoreUnknownFormats;
+        private String rootElement;
+        private Function<String,String> itemNameMapper = Function.identity();
 
         public Builder targetNamespace(String targetNamespace)
         {
@@ -176,6 +189,16 @@ public Builder ignoreUnknownFormats(final boolean b)
             this.ignoreUnknownFormats = b;
             return this;
         }
+
+        public Builder rootElement(final String name) {
+            this.rootElement = name;
+            return this;
+        }
+
+        public Builder mapArrayItemNames(final Function<String, String> mapper) {
+            this.itemNameMapper = mapper;
+            return this;
+        }
     }
     
     private Config(Builder builder)
@@ -189,5 +212,7 @@ private Config(Builder builder)
         this.validateXsdSchema = builder.validateXsdSchema;
         this.typeMapping = builder.typeMapping;
         this.ignoreUnknownFormats = builder.ignoreUnknownFormats;
+        this.rootElement = builder.rootElement;
+        this.itemNameMapper = builder.itemNameMapper;
     }
 }
diff --git a/src/main/java/com/ethlo/jsons2xsd/Jsons2Xsd.java b/src/main/java/com/ethlo/jsons2xsd/Jsons2Xsd.java
index d6c7906..384fa9f 100644
--- a/src/main/java/com/ethlo/jsons2xsd/Jsons2Xsd.java
+++ b/src/main/java/com/ethlo/jsons2xsd/Jsons2Xsd.java
@@ -175,7 +175,7 @@ private static Element createRootElementIfNeeded(Config cfg, Element schemaRoot)
         if (cfg.isCreateRootElement())
         {
             final Element wrapper = element(schemaRoot, XSD_ELEMENT);
-            wrapper.setAttribute(FIELD_NAME, cfg.getName());
+            wrapper.setAttribute(FIELD_NAME, cfg.getRootElement());
             wrapper.setAttribute("type", cfg.getNsAlias() + ":" + cfg.getName());
         }
 
@@ -388,7 +388,7 @@ private static void handleReference(Set<String> neededElements, Element nodeElem
 
         if (oldName.length() <= 0)
         {
-            nodeElem.setAttribute(FIELD_NAME, name);
+            nodeElem.setAttribute(FIELD_NAME, cfg.getItemNameMapper().apply(name));
         }
         nodeElem.setAttribute("type", fixRef);
 
diff --git a/src/test/java/com/ethlo/jsons2xsd/ConversionTest.java b/src/test/java/com/ethlo/jsons2xsd/ConversionTest.java
index 9832c8e..bde6b46 100644
--- a/src/test/java/com/ethlo/jsons2xsd/ConversionTest.java
+++ b/src/test/java/com/ethlo/jsons2xsd/ConversionTest.java
@@ -213,6 +213,24 @@ public void testSimpleTypeRefs() throws IOException, TransformerException
         }
     }
 
+    @Test
+    public void testCustomNames() throws IOException, TransformerException
+    {
+        try (final Reader r = reader("/schema/custom-names.json"))
+        {
+            final Config cfg = new Config.Builder()
+                    .createRootElement(true)
+                    .targetNamespace("http://ethlo.com/schema/group-test-1.0.xsd")
+                    .name("Group")
+                    .rootElement("group")
+                    .mapArrayItemNames( name -> name.toUpperCase() )
+                    .validateXsdSchema(true)
+                    .build();
+            final Document doc = Jsons2Xsd.convert(r, cfg);
+            assertThat(XmlUtil.asXmlString(doc.getDocumentElement())).isXmlEqualTo(load("schema/custom-names.xsd"));
+        }
+    }
+
     private Reader reader(String path)
     {
         return new InputStreamReader(getClass().getResourceAsStream(path));
diff --git a/src/test/resources/schema/custom-names.json b/src/test/resources/schema/custom-names.json
new file mode 100644
index 0000000..ab3acc9
--- /dev/null
+++ b/src/test/resources/schema/custom-names.json
@@ -0,0 +1,29 @@
+{
+  "$schema": "http://json-schema.org/draft-04/schema#",
+  "type": "object",
+  "properties": {
+    "name": { "type": "string" },
+    "permissions": {
+      "type":  "array",
+      "items": {
+        "type": "string"
+      }
+    },
+    "members": {
+      "type": "array",
+      "items": {
+        "$ref": "#/definitions/Person"
+      }
+    }
+  },
+  "definitions": {
+    "Person": {
+      "type": "object",
+      "properties": {
+        "name": {
+          "type": "string"
+        }
+      }
+    }
+  }
+}
\ No newline at end of file
diff --git a/src/test/resources/schema/custom-names.xsd b/src/test/resources/schema/custom-names.xsd
new file mode 100644
index 0000000..a129bc7
--- /dev/null
+++ b/src/test/resources/schema/custom-names.xsd
@@ -0,0 +1,32 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<schema elementFormDefault="qualified"
+		targetNamespace="http://ethlo.com/schema/group-test-1.0.xsd"
+		xmlns="http://www.w3.org/2001/XMLSchema" xmlns:x="http://ethlo.com/schema/group-test-1.0.xsd">
+	<element name="group" type="x:Group"/>
+	<complexType name="Group">
+		<sequence>
+			<element minOccurs="0" name="name" type="string"/>
+			<element minOccurs="0" name="permissions">
+				<complexType>
+					<sequence>
+						<element maxOccurs="unbounded" minOccurs="0"
+								 name="item" type="string"/>
+					</sequence>
+				</complexType>
+			</element>
+			<element minOccurs="0" name="members">
+				<complexType>
+					<sequence>
+						<element maxOccurs="unbounded" minOccurs="0"
+								 name="PERSON" type="x:Person"/>
+					</sequence>
+				</complexType>
+			</element>
+		</sequence>
+	</complexType>
+	<complexType name="Person">
+		<sequence>
+			<element minOccurs="0" name="name" type="string"/>
+		</sequence>
+	</complexType>
+</schema>