Updates to roles wrt what they want to do and add practical/social/emotional cross-role aspects

[anenadic]

See @sparkslabs work at:
https://docs.google.com/spreadsheets/d/1RtHxmMzuMuLpSXdSqB2yGJMP3--nva2ofqkH3Xv-P70/edit?gid=0#gid=0

What we are trying to achieve

‘Jobs to be done’ for the following:

PI/Funder

Sales to others

RSE/Researchers

Students

Self learners

Bring in social dynamics and emotional needs around tools.